Windlace Labs — Go from zero to $10,000 in monthly recurring revenue

Sharpen the offer Build the pipeline Close the loop Use data to iterate Sharpen the offer Build the pipeline Close the loop Use data to iterate Sharpen the offer Build the pipeline Close the loop Use data to iterate Sharpen the offer Build the pipeline Close the loop Use data to iterate

00 — The Problem

The first customer is the hardest to get.

"I built something. I know it's great. I just can't seem to get the ball rolling."

Most founder advice is written for one of two groups: teams who are just getting started, or someone who already has things figured out. The intermediate period, from $0-10k monthly recurring revenue, is where most products silently die.

For most businesses, getting to $10K MRR is the culmination of a small number of compounding decisions made deliberately: who you sell to, where you sell, what you charge, and what you ship next.

Windlace Labs is a product + service based offering designed to help you navigate these decisions in the correct order. Think of it as a guided walkthrough for growing your startup's revenue.

01 — Our Approach

We help you build a system unique to your business to turn sales into an iterable process.

PHASE 00

Sharpen the offer

Cut the product down to one buyer, one outcome, one price. Most pre-$10K products are too broad to position and too cheap to grow. We help you fix both.

PHASE 01

Build the pipeline

Pick one channel and work it until it produces. Outbound, content, partnerships, communities. We help you identify what fits your offer and help you run it weekly with measured discipline.

PHASE 02

Close the loop

Sales calls, onboarding, expansion, retention. We'll help you tighten every step from first contact to second invoice to ensure the customers you're acquiring turn into business value.

PHASE 03

Use data to iterate

We help you use the data you accumulated to make better decisions and increase the strength of your feedback loop, or take things in a different direction when necessary.

02 — The Fit

Who this is and isn't for.

✓ A great fit if you —

Have a product shipped
Are between $0 and $10,000 in monthly recurring revenue
Can put in 10+ hours a week on the work
Want help from a hands-on operator, not a cheerleader
Will be honest about numbers, even the embarrassing ones

× Not a fit if you —

Are still in the "finding an idea" stage
Are already past $50k MRR or so — you're playing a different game
Are looking for someone to tell you you're brilliant no matter what
Can't commit to a weekly call for twelve weeks

03 — The Offer

$ 500 /month

Month-to-month agreement. Cancel anytime.

Weekly 1:1 guided work session
Async support as needed
Premium access to The Field Manual
Access to partner deals
Warm intros to our private network
Monthly macro-level review and strategy session

Apply now →

No questions 30 Day refund

The Guarantee

Thirty days. Any reason. Full refund.

If you decide it isn't working within the first thirty days — for any reason or no reason at all — write us one email and we'll return every dollar. No interrogation, no exit interview, no clauses about effort or outcomes. Change your mind, change your roadmap, change your life. The risk is ours.

04 — Questions

Frequently asked questions.

How is this different from a course or a coach? +

Courses give you information, and coaches give you empty words. Windlace is something like a combination of a product and service offering, where the thing you're buying is guidance to help you increase your business outcome.

Do you take equity? +

No, unless you really want to give it to us.

How much time will this take? +

Plan on 10 hours minimum: one hour for the working session, one or two for async back-and-forth, and the rest for actual execution. If you can't carve out the time, the program won't work — and we'd rather say that upfront than take your money.

Who runs Windlace Labs? +

Windlace Labs is run primarily by Aaron Lebel, with assistance from a network of other operators who've built, sold, and scaled businesses in software, finance, media, and brick and mortar across the $0–$1M ARR range.

Go from someday to $10K a month.